Running a hospital, clinic, or healthcare business in India today means having a strong online presence. But did you know that Google’s regular updates to its search algorithm can directly affect how many people find your website?
When someone types the best cardiologist in Indore or a nearby child specialist into Google, the search engine decides which websites show up first. These decisions are based on Google’s algorithm, which keeps changing.
If your website doesn’t follow the latest rules, your visibility could drop. That means fewer patients will find you online.
This blog will help you understand:
- What these updates mean
- Why they affect healthcare websites more
- What you can do to stay on top
What Are Google Algorithm Updates?
Google’s algorithm is a set of rules that helps decide which websites appear on the first page of search results. These rules keep changing sometimes hundreds of times a year
Most changes are small, but a few major ones can affect your website traffic in a big way.
These updates help Google:
- Show accurate and helpful content
- Remove misleading or low-quality websites
- Give better results to users
So, if your website provides useful, trustworthy, and fast information, it will do well. If not, you could lose your spot in search results.
Why Healthcare Websites Are Affected More
Healthcare content is sensitive. Wrong information can affect people’s health. That’s why Google is very strict with healthcare websites.In fact, Google has a category called “Your Money or Your Life and healthcare falls under it. It includes topics that can impact a person’s life, health, or finances.
So, Google looks for:
- Expert content
- Trusted authors or doctors
- Clear, accurate, and updated medical information
If your hospital website doesn’t follow these standards, it may lose visibility after an algorithm update.
Important Algorithm Updates That Affected Healthcare Sites
Here are a few big updates you should know about:
1. Medic Update (2018)
This update hit many health related sites. It rewarded trustworthy websites and punished those with weak or copied content.
2. Helpful Content Update
Google started focusing more on content written for real people, not just for search engines.
3. Core Web Vitals
Google now checks how fast your site loads, how easy it is to use on mobile, and how smooth the experience is for users.
Real Impact on Indian Healthcare Websites
Indian healthcare websites especially clinics, hospitals, and health startups saw big changes after updates. Here’s how:
- Slow websites lost rankings
- Copied or AI-written content was pushed down
- Missing doctor info or credentials hurt trust
- Poor mobile experience led to traffic loss
If your site suddenly lost traffic, it could be due to a Google update.
What You Can Do to Stay Safe
At Namastetu Health, a trusted healthcare SEO company in Indore, we follow proven strategies to keep websites strong even after updates.
Here are a few simple steps you can follow:
Create Expert Content
- Share blogs written or approved by real doctors
- Add real case studies or patient stories
Build Trust
- Show doctor bios with qualifications
- Add reviews, awards, and certifications
- Use real photos, not stock images
Improve Website Speed and Mobile Use
- Make sure your site loads fast
- Use a design that works well on mobile phones
Example: How We Helped a Hospital in Indore
One hospital came to us after losing traffic. Their site had copied content, no doctor bios, and slow loading pages.
What We Did:
- Rewrote content in simple, expert-approved language
- Added doctor profiles and local keywords
- Fixed technical issues
Result?
They saw a 60% increase in traffic in just 3 months
Tools to Track Algorithm Updates
You don’t have to guess what’s happening. Here are a few tools to track changes:
- Google Search Console – Free tool to see how your site performs
- Ahrefs – Great for checking backlinks and rankings
- SEMRush Sensor – Tracks Google updates
Also, follow trusted sources like:
- Google Search Central
- Search Engine Journal
- Marie Haynes SEO Newsletter
What Not to Do
Many hospitals make these common SEO mistakes:
- Copying content from other websites
- Ignoring mobile responsiveness
- Stuffing keywords without value
- Using fake reviews
- Neglecting technical issues like broken links
Avoiding these can protect you from penalties after updates.
How to Prepare for Google’s Algorithm in 2025
Google is using more AI and smarter technology. Here’s how to stay ahead:
- Focus on people-first content
- Use real doctors to review or write blogs
- Make your site fast, mobile-friendly, and secure
- Use local keywords for your city or area
- Get help from a healthcare SEO expert in Indore
FAQs About Google Algorithm Updates and Healthcare SEO
1. Why is it important to keep track of Google algorithm updates?
Because every update can affect your website’s visibility. If you don’t adjust your content and strategy, you might lose rankings and traffic. Staying updated helps you stay ahead of competitors.
2. How does the Google algorithm change the impact of SEO?
Google updates decide how content is ranked. Good SEO practices must keep changing to match Google’s rules. What worked last year might not work today.
3. How to beat the algorithm in 2025?
There’s no magic trick, but you can succeed by:
- Writing helpful content
- Improving user experience
- Building trust with your audience
- Following best SEO practices
- Working with professionals like Namastetu Health
Conclusion:
Google’s updates are meant to improve user experience. If your healthcare website provides real value to patients, you’ll benefit from the changes. But if your site is outdated or uses tricks to rank, you may see traffic drop. With the right help, you can stay ahead.
At Namastetu Health, we offer medical SEO services in Indore that are tailored for clinics, hospitals, and healthcare professionals. Whether you run a local clinic or a multi-specialty hospital, our SEO experts help you rank higher and reach more patients.
